EFX Studio Banner Page

EFX Studio "Sound Solutions"
Celebrating our 14th Year on the Web!

Original Music Compositions, Arrangements,
Voice Overs, Multimedia Audio Post Production,
Digital Video/Photo Processing
 and Computer Programming.

HOME
Music Articles
   Encyclopedic
   Industry
   Marketing
      CD Success
      Beat Mjr Labels
      1st Question
      Conspiracy
      Find Ideas
      Mail Tips
      Music Ads
      Lazy Greedy
      $1 Tool
      Print Ads
      Career Results
      Win Friends
      UnsignedPromo
      Online Sales
      Confessions1
      Confessions2
      Selling More
      Notoriety
      The Dream
      Effective Sell
      #1 Hit Song
      Build Fan Base
      Market Model
      Play Forward
      Card Mailing
      Success Story
      Newsletters
      Attract Fans
      Music Focus
      Media & You
      Increase Tips
      By The Rules
   Opinions
Back to Fun Page
Music Store
Department Store
Auction
Classifieds
News Center
EFX Studio Home

Band Newsletters

by Marc Gunn, Bard

I first started publishing my band newsletter during the Summer of '98. I tried the snail mail route. It was exhausting. Electronic newsletters (aka ezines) were the way to go.

I must've tried it all too. I promoted gigs, told of our latest accomplishments, gave away a free mp3 every month. Some of it worked. Some didn't.

Here are some tips I've learned about running my band newsletter:

1. Give away something for free. It can be as simple as an MP3 download at MP3.com. Or a sticker. A free CD once a month. Well worth the cost for their loyalty. And it can be a great promo tool to draw people into signing up for your newsletter.
 
2. Hype your band. Tell your fans about all the band news. Who's reviewed your latest CD? Post rave testimonies by your fans. Post them on your website too. Be positive and let them know you are the best!

In the two years I've managed my fan newsletter, I've had scores of fans write, saying, "Wow! I'm glad you're doing so well." We weren't. And I didn't lie. But our many small successes sounded like big ones to our fans. That is what hype is all about.

3. Keep it short. Write as if you were writing for a newspaper. Compose brief paragraphs about your greatness. Use headlines that make your fans want to read it. Provide frequent links to your website where you can post articles or more "further info".

4. Publish every 7-10 days. This depends on how much info you get. But as long as the content is short and informative, people won't mind. If you add a little drama, like how you're doing on MP3.com, and how they can help, you'll keep the fans reading. But if you're not gigging much, and don't have much news. Don't publish. Give your fans what they deserve, the best.

5. Don't get upset if people unsubscribe. It happens. If you lose half your list, consider adjusting your publishing schedule. But expect that some people can't deal with a newsletter every 7-10 days. Perhaps every two weeks is better. I was doing every two weeks until I realized how much more effective a 10 day schedule was for our fans. But less than two weeks, and you are no longer on the fore front of your fans' minds.

6. Choose a great inspiring name. Something that has meaning and is fairly informative. Certainly you can can get by without one, but a good name could attract people just out of curiosity.

7. Make it visually appealing. Keep lines short--60-65 characters followed by a hard return. Have a decent amount of space between sections. Add a table of contents at the beginning of the newsletter. Text newsletters work best, at present, but if you decide on an HTML ezine. Make sure you test it out extensively beforehand. Graphics need to be attached to your message. But keep it visually interesting on all accounts.

8. Content is King. You hear it all over the internet marketing circles. Make sure the info you provide is useful and relevant. My biggest problem is that my newsletter has subscribers worldwide and until we got hooked up on MP3.com, it was useless telling our fans about gigs in Austin. So have info that is interesting for EVERYONE!

9. Reward your fans. Give discounts for their loyalty. Have your CD on sale to newsletter subscribers.

Marc Gunn, Bard of the Brobdingnagian Bards has helped 1000's of musicians make money with their musical groups through the BardsCrier.com and the Texas Musicians Network. Now you can get personal advice by visiting http://bardscrier.com for FREE "how-to" music marketing assistance.

No time to visit the site? Subscribe to The Bards Crier.com distributed weekly for Free: mailto:subscribe@bardscrier.com

Back to Top

Back to Article Index

EFX Studio Bottom Page


Visit our eBay Store!

| HOME | MUSIC STORE | DEPT. STORE | SEARCH OUR SITE | PRIVACY POLICY | TERMS OF USE |
Site Contents | FAQ's
Entertainment News
News Center |
Auction | Classifieds
E-mail | Tickets
Recommend Our Site
Guestbook
Feedback
Request Information
Fun Page | Satire
Music Articles
Back to Top


This Web Site and all contents are Copyright 1996 - 2010 by EFX Studio.  All rights reserved.
Celebrating our 20th Year, the last 14 of them on the Web! Last modified: February 12, 2010.
Names of companies and products mentioned herein may be trademarks of their respective owners.
This Web Site best viewed at minimum 1024x768 using Internet Explorer 6.0 with View Text Size set to Medium.

Google
 
Web www.efxstudio.com

Has our Web Site been useful? Consider giving a contribution.*
Donations and proceeds from our Online Stores help cover hosting fees and other administrative costs.

Thank You for your support!

* For information regarding donations, click here.

Solution Graphics

Buy Directly From Us With Confidence!

EFX Studio is PayPal Verified

Official PayPal Seal
Click on the Seal for more information. You need to have a PayPal Account and sign in and view the information.

Back to Top



Advertisements:

Anyone can make a sale on eBay, but not everyone can make a business out of it.
Click here to find out how we can help.

Back to Top