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Music Marketing Articles

Disclaimer: The articles and posts, located below, are provided for your reading enjoyment. Opinions expressed are solely those of the Author and do not necessarily reflect any endorsement, the viewpoints or opinions of the EFX Studio Web Site.


CD Sales Success Stories by Bob Baker
There are nearly as many ways for musicians to sell self-released CDs as there are CDs. The following stories show how two artists colored outside the lines. More.....

How to Beat the Major Labels at Their Own Game by Bob Baker
In an issue of the trade magazine Billboard, columnist Chris Moore once expressed his bewilderment over the avalanche of new releases from independent labels during the months of October, November and December. More....

The First Question You Must Answer When Promoting Your Music by Bob Baker
I'm going to use up this entire article dealing with one subject, because I think it's vital to the success of your music promotion efforts. Every day I see the same mistakes being made in this area and feel I owe it to you to drive this crucial point home. More.....

The Ultimate Music Business Conspiracy Theory by Bob Baker
Whether it's the second gunman on the grassy knoll, the alien mystery at Roswell or what really is hidden within the high-security confines of Area 51... conspiracy theories abound. More.....

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Where to Find Your Best Music Marketing Ideas by Bob Baker
Different bands have different ways of coming up with promotional strategies. Many bands take a look at how their favorite successful band is promoting itself... then borrow some of those tactics to apply to their own marketing campaign. More.....

Four Essential Music Promo Kit Mailing Tips by Bob Baker
As you surely know, one of the primary ways to present your band or record label to the industry is through a solid press kit. I've spent a great deal of time over the years preaching about the art of crafting effective bios, cover letters, press releases and more. More.....

Six Steps to Creating Powerful Music Ads by Bob Baker
It's sad to say, but most music marketers approach advertising in a shoot-from-the-hip, spontaneous manner. That quality is great for jamming, but it does little to make the best use of your ad dollars. More.....

Laziness and Greed: How to Make the Most of Them in the Music Biz by Bob Baker
I recently read an online posting in which someone was venting about the apparent apathy of indie music people. He wrote "People tend to be lazy and greedy -- a sour combination. Many people aren't aware of these traits in themselves." More.....

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The One-Dollar Music Marketing Tool by Bob Baker
Traditionally they come in yellow. But these days you can find them in orange, green, pink, blue and all the other colors of the rainbow. In school you probably used highlighters to flag important passages in textbooks. More.....

Music Print Ads: The Good, the Bad & the Ugly by Bob Baker
Whether you've spent thousands on four-color ads in national magazines or just $50 to place a small display ad in your local music rag, chances are you've advertised your music at one time or another. More.....

How to Get the Music Career Results You Want by Bob Baker
Human communication is a crazy thing. You tell somebody something with the intention of getting a certain response ... and the person reacts in a completely unpredictable manner, sometimes with disastrous results. More.....

How to Win Friends and Influence People in the Music Business by Bob Baker
People who say "It's better to give than to receive" are flat out lying. It's always better to be on the receiving end of any transaction (unless you're receiving insults or incoming fire). Keep that sentiment in mind as you build relationships in the music business. More.....

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Unsigned Band Music Promotion by Marc Gunn
Ten years ago, I decided to follow my idol Elvis Presley into a music career. I quickly learned that Elvis' singing ability was matched with Col. Tom Parker's incredible artist marketing and music promotion skills. More.....

Selling CDs Online: A Three-Pronged Approach by David Nevue
Recently, a visitor to the Music Biz Academy asked me a very common question; "How can I sell more CDs on the Internet?" Good question, though very open-ended. More.....

Confessions of a Master CD Sales Woman by Sharon Wothke & Marc Gunn
A couple months ago, I wrote The Rogues to ask them directly what it is that makes them so successful at selling CDs, and why they are one of the top 10 bands on CDstreet selling CDs. Sharon Wothke wrote back: More.....



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Confessions of a Master CD Sales Woman, Part 2 by Sharon Wothke & Marc Gunn
Well a great performance and an interactive sales crew is just the start to selling more CDs at gigs. The Rogues also employ other salespeople. "Our sellers work off of a commission, with bonuses built in when an individual's sales total reaches a certain amount. More.....

Selling More CDs at Gigs by Marc Gunn
A few weekends back, the Brobdingnagian Bards performed at the Austin Celtic Festival. We shared the stage with some amazing bands, but at the very top of my list were The Rogues. We first met The Rogues last year at the Texas Renaissance Festival. More.....

The Notoriety You Deserve by Marc Gunn
Last night I saw Scottish songwriter, Andy M. Stewart, and Gerry O'Beirne perform at the Cactus Cafe here in Austin. It was a brilliant performance. For those who don't know him, Andy M. Stewart (not to be confused with Andy Stewart) is one of the...  More.....

Living the Dream by Marc Gunn
I read somewhere not too long ago that someone was lamenting that artists are putting out too many albums without spending enough time promoting them. Well, I hate to say it, but my group, the Brobdingnagian Bards, is guilty of such a crime. More.....

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How To Effectively Sell Your CDs by Marc Gunn
The recent changes in the payback formula at MP3.com had catastrophic results to indie artists everywhere. My band, the Brobdingnagian Bards, was making over $100 per day when the system dropped out from beneath us. More.....

How To Break a #1 Hit Song on MP3.com by Marc Gunn
At the end of August 2000, I read some ad copy at CelticWays.com. In it John Wilmott, NMA Promoter, spoke of a new direction in the music market. He predicted CDs were going out of style to be replaced by MP3s and the new digital technology. More.....

Building a Fan Base. As Easy as 1-2-3 by John Wilmott forward by Marc Gunn, Bard
Originally, I was planning on publishing an article by John Wilmott of Celtic Ways. But the "article" was actually a promotional piece designed specifically for the Celtic Ways roster, and was less of an article than I anticipated. More.....

The New Music Marketing Model for 21st Century by Marc Gunn
A year ago, I wrote a passionate article on the merits of charging $15 when you sell your CDs. Some of my reasonings included: It's tough for indie musicians and you have a good music, so don't short-change yourself; you can always... More.....

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Play It Forward by Marc Gunn
Have you seen the new Kevin Spacey movie, Pay It Forward? I'll tell you, I loved the movie. I'm an idealist. So seeing an "idea" rocketed forward to me is beautiful. For those of you who haven't seen it, it's about a boy responding to a class.... More..... 

Effective Post Card Mailings - Direct Mail by Marc Gunn
We all know that off-line promotion is just as vital as on-line promotion. But what other means of "off-line" promotion can you do other than mailing out your Flyer or Newsletter? A lot. More.....

Promotion Success Story! by Damien ReillyIrie
Hello Everybody, I recently put to work a number of Guerilla tactics I've learned over the course of this year. I organized, promoted, and did publicity, for the band I manage, GiantFella's release party on December 2nd. More.....

Band Newsletters by Marc Gunn
I first started publishing my band newsletter during the Summer of '98. I tried the snail mail route. It was exhausting. Electronic newsletters (aka ezines) were the way to go. I must've tried it all too. More.....

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Four Ways to Attract More Music Fans Faster by Bob Baker
Attracting more fans. Admit it, that's what music marketing is all about -- getting more people to come to your shows and buy your CDs. And hopefully, getting a lot more people to do those things. More....

The Power of having a Musical Focus by Bob Baker
Focus. It's not just something you do with a camera. The kind of focus I'm talking about can be one of the most powerful weapons you use to attract fans. Through the magic of focus, you can transform your musical identity...More....

Why the Media Needs You as Much as You Need Them by Bob Baker
Are you ready to transform yourself into a music media darling? Are you interested in generating feature stories on your band and reviews of your CD through online music magazines, newsletters and music news sites? More....

14 Ways Musicians Can Increase Their Tips by Marc Gunn
I was listening to NPR the other day when they did a report on tipping in the restaurant industry. One they had a list of tips on how wait staff can increase their tips. More....

(Don't) Play By The Rules by Marc Gunn
I was walking on campus today back from our weekly gig at the University of Texas' South Mall, when I heard a member of the Young Conservatives of Texas speak. March 2nd is Texas Independence Day and so this fellow was... More....

More coming soon!

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