EFX Studio Banner Page

EFX Studio "Sound Solutions"
Celebrating our 14th Year on the Web!

Original Music Compositions, Arrangements,
Voice Overs, Multimedia Audio Post Production,
Digital Video/Photo Processing
 and Computer Programming.

Music Articles
      CD Success
      Beat Mjr Labels
      1st Question
      Find Ideas
      Mail Tips
      Music Ads
      Lazy Greedy
      $1 Tool
      Print Ads
      Career Results
      Win Friends
      Online Sales
      Selling More
      The Dream
      Effective Sell
      #1 Hit Song
      Build Fan Base
      Market Model
      Play Forward
      Card Mailing
      Success Story
      Attract Fans
      Music Focus
      Media & You
      Increase Tips
      By The Rules
Back to Fun Page
Music Store
Department Store
News Center
EFX Studio Home

Promotion Success Story!

by Damien ReillyIrie

Hello Everybody, I recently put to work a number of Guerilla tactics I've learned over the course of this year. I organized, promoted, and did publicity, for the band I manage, GiantFella's release party on December 2nd. The party was a tremendous success, not to mention an important case study for myself since is was my first time attempting these tasks.

I began in the beginning of November by putting together the press kits for the band including a press release, bio, b&w 8x10, cd, and song lyrics. I also was busy putting together a media contact list. I sent out 30 kits to CMJ, Village Voice, NY Press, Aquarian Weekly, Good Times Magazine, and other publications around New York. The follow up calls weren't so bad. I left about 15 messages and got through to the other 15. I made a few follow up to the follow up and got Good times Magazine from Long Island to come review the show. I almost had the Aquarian Weekly and most others said they would at least submit the cd to be reviewed. 

Throughout the month I was constantly handing out flyers, stickers, and sample cd's some with up to three songs that are not on the band's recent release which was promised for free at the party. I also put up posters at bars at scattered locations around Manhattan that would attract a clientele that would be interested in GiantFella's music. I sent out countless e-mail and a postal mailing was done as well. I posted the release and show announcement on mi2n and some online message boards. I hit the Blue's Traveler show at Roseland on 11/22 and handed out more flyers, stickers, and cd's. I constantly was constantly in promo mode the entire month!

The party saw 200 people in a 220 capacity venue. I booked an opening band (http://mappari.com) that brought 40 people,181 paid to get in which was a record for the venue, the reviewer from Good Times came and was very impressed, and a friend of mine submitted an article in the Vos Valley News.

Out of the 200 people there the band and myself knew about 40-50 people, 40 were from the opening band and there was over 100 people no one recognized. I did speak with some that came from the Blue's Traveler show, some people signed the mailing list, and everyone got a copy of the new cd and a web site sticker. The place was rockin, everyone had a good time, and everyone was happy. The opening band had a great time and wants to continue doing shows with GiantFella which will definitely help. So a little hard work created a lot positive energy for the band and everyone there that night..

Now I've just got to keep up and multiply everything I did by 10 and the band will be at a whole nother level.

The following people I thank for sharing your knowledge and services: Curtis Waller, Mike Randolph, Beth Krakower, Anne Leighton, Steve Zuckerman, Derek Sivers, Dave Hooper, Carolyn Ballen Thank You!

GiantFella......Rock Bands Are Cool!
Damien ReillyIrie Productions

Marc Gunn, Bard of the Brobdingnagian Bards has helped 1000's of musicians make money with their musical groups through the BardsCrier.com and the Texas Musicians Network. Now you can get personal advice by visiting http://bardscrier.com for FREE "how-to" music marketing assistance.

No time to visit the site? Subscribe to The Bards Crier.com distributed weekly for Free: mailto:subscribe@bardscrier.com

Back to Top

Back to Article Index

EFX Studio Bottom Page

Visit our eBay Store!

Site Contents | FAQ's
Entertainment News
News Center |
Auction | Classifieds
E-mail | Tickets
Recommend Our Site
Request Information
Fun Page | Satire
Music Articles
Back to Top

This Web Site and all contents are Copyright 1996 - 2010 by EFX Studio.  All rights reserved.
Celebrating our 20th Year, the last 14 of them on the Web! Last modified: February 12, 2010.
Names of companies and products mentioned herein may be trademarks of their respective owners.
This Web Site best viewed at minimum 1024x768 using Internet Explorer 6.0 with View Text Size set to Medium.

Web www.efxstudio.com

Has our Web Site been useful? Consider giving a contribution.*
Donations and proceeds from our Online Stores help cover hosting fees and other administrative costs.

Thank You for your support!

* For information regarding donations, click here.

Solution Graphics

Buy Directly From Us With Confidence!

EFX Studio is PayPal Verified

Official PayPal Seal
Click on the Seal for more information. You need to have a PayPal Account and sign in and view the information.

Back to Top


Anyone can make a sale on eBay, but not everyone can make a business out of it.
Click here to find out how we can help.

Back to Top