EFX Studio Banner Page

EFX Studio "Sound Solutions"
Celebrating our 14th Year on the Web!

Original Music Compositions, Arrangements,
Voice Overs, Multimedia Audio Post Production,
Digital Video/Photo Processing
 and Computer Programming.

Music Articles
      CD Success
      Beat Mjr Labels
      1st Question
      Find Ideas
      Mail Tips
      Music Ads
      Lazy Greedy
      $1 Tool
      Print Ads
      Career Results
      Win Friends
      Online Sales
      Selling More
      The Dream
      Effective Sell
      #1 Hit Song
      Build Fan Base
      Market Model
      Play Forward
      Card Mailing
      Success Story
      Attract Fans
      Music Focus
      Media & You
      Increase Tips
      By The Rules
Back to Fun Page
Music Store
Department Store
News Center
EFX Studio Home

Six Steps to Creating Powerful Music Ads

by Bob Baker

It's sad to say, but most music marketers approach advertising in a shoot-from-the-hip, spontaneous manner. That quality is great for jamming, but it does little to make the best use of your ad dollars. Whether you're designing an ad for a print magazine or web site, here are six principles you should use to generate real results from your advertising efforts.

1) Have an objective or purpose for your ad

If you're running an ad just because everyone else is, or because you have a new release coming out and it's the thing to do... slow down. Beyond that, what's your real objective for advertising? Is it to get people to go to stores and buy your new CD, add people to your mailing, solicit mail order sales of your recordings, promote a live show? Don't expect an ad to work miracles and accomplish multiple objectives. Pick one purpose for any ad, then make sure the design of it works toward that end.

2) Remain consistent with your theme and design

Choose a look and attitude that will stay the same for weeks, months, maybe even years to come. Having a consistent design and feel to your ads burns an impression of your music into the minds of consumers. And that's exactly what you want to do!

3) Start small

Don't think your ad has to be bigger than the other guy's (or gal's). A lot of marketers let their egos steer their ad decisions, not rational thought. A series of small ads run regularly over time will have 10 times the impact of one or two full-blown, full-page ads that people never see again.

4) Make the offer prominent

After you decide on the marketing objective for your ad, create a corresponding offer that will inspire readers to take action. Examples: a free catalog, a $3 discount, free CDs for the first 50 people, etc. Then make sure that offer is prominent in your ad. Don't bury it like some of the ads mentioned above.

5) Stick with a budget

Figure out how much per month or per quarter you can budget for advertising and then stick to your plan. There are two reasons:

1.) So you don't go nuts and blow your whole bank roll on advertising, and ...

2) So you don't get side-tracked and skip advertising when you need to be.

As you may know, I don't think you always have to be running display ads. But during those months when it's in your best interest, make sure there's a system in place so you don't miss publication deadlines and lose out on the exposure.

6) Always include complete contact info

There's no excuse for leaving out your address, phone, fax, e-mail and web site info. If you have them, list them!

Before you rush to slap together another ad, look over these music advertising tips. You'll be glad you did.

Bob Baker is the author of "Guerrilla Music Marketing Handbook," "Unleash the Artist Within" and "Branding Yourself Online." He also publishes TheBuzzFactor.com, a web site and e-zine that have been delivering marketing tips and inspirational messages to music people of all kinds since 1995. Get your FREE subscription to Bob's e-zine by visiting http://TheBuzzFactor.com today.

Back to Top

Back to Article Index

EFX Studio Bottom Page

Visit our eBay Store!

Site Contents | FAQ's
Entertainment News
News Center |
Auction | Classifieds
E-mail | Tickets
Recommend Our Site
Request Information
Fun Page | Satire
Music Articles
Back to Top

This Web Site and all contents are Copyright 1996 - 2010 by EFX Studio.  All rights reserved.
Celebrating our 20th Year, the last 14 of them on the Web! Last modified: February 12, 2010.
Names of companies and products mentioned herein may be trademarks of their respective owners.
This Web Site best viewed at minimum 1024x768 using Internet Explorer 6.0 with View Text Size set to Medium.

Web www.efxstudio.com

Has our Web Site been useful? Consider giving a contribution.*
Donations and proceeds from our Online Stores help cover hosting fees and other administrative costs.

Thank You for your support!

* For information regarding donations, click here.

Solution Graphics

Buy Directly From Us With Confidence!

EFX Studio is PayPal Verified

Official PayPal Seal
Click on the Seal for more information. You need to have a PayPal Account and sign in and view the information.

Back to Top


Anyone can make a sale on eBay, but not everyone can make a business out of it.
Click here to find out how we can help.

Back to Top