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The Ultimate Music Business Conspiracy Theory

by Bob Baker

Whether it's the second gunman on the grassy knoll, the alien mystery at Roswell or what really is hidden within the high-security confines of Area 51... conspiracy theories abound. Many of us are amused by the speculation, while hardcore buffs examine every nuance looking for clues to support their version of the story.

If you'll notice, all of these conspiracy theories involve some type of dastardly deed or cover-up. Someone is out to brainwash us or hide the facts from the public. After all, "the truth is out there," according to X-Files scripture. I never seem to hear people suspecting, for instance, a conspiracy by furniture salesman to stuff money into the nooks and crannies of the couches they sell. Yet I always find change under the cushions when I clean. Hmm... maybe they're secretly... Oh, never mind.

There's another kind of conspiracy conjurer. You know the type. The artist, musician or writer who believes the deck has been stacked against him or that nobody will ever give her a break. "This town is just not artist-friendly," he/she proclaims. "This sucks. Why bother?"

To listen to these people, you'd think the radio stations, theatre groups, art galleries (or whatever venue applies) were all part of a sick joke, trying to obliterate creative growth. And just like the bigger conspiracy nuts, they find clues and plenty of ammo to support their claims.

"See, that guy never returned my call," they announce. "I can't buy a job in this town." Anything even remotely inconvenient that happens to them lends credence to the devious master plot.

Here's a fun little game that I challenge you to play. It's called the Inverse Conspiracy Game. For one entire day, I encourage you to go through the day believing wholeheartedly that there is a conspiracy involving you. Only with this Inverse Conspiracy, the whole world and everyone in it are involved in a conspiracy to help you succeed.

If you're familiar with the recent Jim Carey movie "The Truman Show," you know what I mean. In the film, everything that happens to the main character is a preplanned scene -- only he has no idea it's fabricated.

So for one day, imagine that everyone is pitching in on a secret mission to help you. There's a positive reason behind everything that happens to you. Even seemingly negative events are put into action in order to propel you toward a reward that's just around the corner. And it's your job to break the code and figure out exactly how the world intends for you to use what happens to your advantage.

True, this isn't your father's conspiracy theory. It will take some brain work to reorient your mental perspective -- especially to keep it up for an entire day. But just think how this shift in attitude might alter your progress. You'll be forced to view everything in a far more constructive light. And when bad things do happen, it will be your mission to find the hidden opportunity (instead of more reasons to stop trying to reach your creative goals).

Give this inverse conspiracy theory a try. You can always go back to looking for evil schemes and cover-ups. In the meantime, you just might discover an alien on a grassy knoll waiting to help you succeed.


Bob Baker is the author of "Guerrilla Music Marketing Handbook," "Unleash the Artist Within" and "Branding Yourself Online." He also publishes TheBuzzFactor.com, a web site and e-zine that have been delivering marketing tips and inspirational messages to music people of all kinds since 1995. Get your FREE subscription to Bob's e-zine by visiting http://TheBuzzFactor.com today.

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